Research and Markets has added a “Global Pantyliner Market 2016-2020” report to its offering. The report predicts that the global pantyliner market to grow steadily at a CAGR of more than 5% during the forecast period.

Increased awareness about feminine hygiene has prompted manufacturers to focus on new marketing strategies and increase brand visibility on social media such as Facebook and YouTube. These campaigns are significantly increasing the adoption of pantyliners.

Although the pantyliner market is in its nascent stage, it is gaining traction due to change in perception regarding pantyliners among consumers. This is driving growth in the market.

The global pantyliners market was dominated by the regular segment, with a share of more than 64% in 2015. This is mainly because of easy availability and market visibility of these products. This segment is expected to contribute more than $2 billion in revenue by 2020.

Regionally, the pantyliner market was dominated by the Americas, which accounted for more than 45% of  marketshare. This region is expected to contribute more than $1 billion in revenue by 2020. The adoption of feminine hygiene products, especially tampons, menstrual cups and pantyliners, is high in the Americas because of high awareness rates and the high proportion of working women.